Intelligent strategy platform

Define your strategy.

Run multiple strategies, connect your goals and KPIs to what your organization actually prioritizes, and get one executive view that keeps performance in focus.

Moasher main dashboard
Methodology

Turn your strategy into one connected system.

Moasher unifies goals, KPIs, initiatives and projects, so you move from planning to execution with a clear view.

Build your strategy clearly.

Translate vision and mission into clear strategic pillars and goals, tied to targets you can actually track.

Measure performance precisely.

Track KPIs and targets accurately, and spot gaps before they turn into problems.

Turn strategy into results.

Link goals to initiatives, projects and tasks, and follow execution progress from one place.

Strategic structure

A complete strategy, shaped around your organization.

A flexible methodology for building a connected strategy, aligning it across every level of the organization, tying it to national priorities and tracking it clearly.

Flexible strategic frameworks

Apply your own strategic framework inside the system, with the flexibility to match how your organization works.

Aligned across every level.

From the organization down to each unit. Cascade strategy through your org levels with a clear line between goals, ownership and priorities.

Aligned with Vision 2030.

Connect your strategy to national priorities. Align goals, KPIs and initiatives with the targets of Saudi Vision 2030.

Continuous governance and follow-up

Keep strategy present in every decision. A clear framework for follow-up and accountability, with regular cycles to review performance and address deviations.

Moasher AI assistant
Moasher AI

One structure. Every level connected.

Understands your strategy

Helps you draft goals and KPIs, and understand how they connect to your strategic priorities.

How can I help you today

I can help you set goals, analyze performance, or generate smart reports.

Add context

Type what you're looking for… an analysis, a report, or a new suggestion

Moasher keeps this conversation temporarily only, and deletes it when the system closes

Analyzes your performance

Surfaces deviations, bottlenecks and the patterns that matter in your performance and execution data.

Supports your decisions

Turns your data into actionable insight, so you can read performance and decide with more precision.

Measurement

KPIs that reflect how your organization really works.

Define your KPIs the way your work actually behaves, and connect them to your data sources to track performance precisely.

Flexible KPIs

Design KPIs as you need them. Define indicators and targets to fit each goal and each organizational unit.

Flexible KPIs

Custom formulas

Calculate performance your way. Build custom formulas that compute KPIs automatically against your own standards.

Custom formulas

Automatic updates

Current data, without manual effort. Connect KPIs to your data sources so results update on their own.

Initiative created
Initiative status changed to In progress
Updated on 11 September, 2025.
Behind6.5%
achieved of a 25% target

Shared ownership

Collect data across departments. Let more than one team contribute to a single KPI, with ownership staying clear.

Shared ownership

Data integration

Connect KPIs to your data sources. Receive KPI data straight from external systems and cut down on manual entry.

Soon

Governance

Clear governance. Documented decisions.

Organize the approval and follow-up cycle, with a clear record of every action and update, for transparency and accountability.

Approval workflows

Clear approvals at every step. Route update requests, initiatives and escalations through defined approval paths.

PendingUnder reviewApproved

A complete audit trail

Every action documented and traceable. Keep a full record of updates, approvals and actions — including who did what, and when.

A complete audit trail
Moasher Projects

Turn initiatives into real execution.

Connect initiatives and projects to your strategic goals, and track progress, resources and cost from a single view.

Projects aligned to strategy. Every project starts from a strategic priority.

Link projects and initiatives to the strategic goals they support, and track the impact execution has on performance.

Projects aligned to strategy. Every project starts from a strategic priority.

Describe your idea, and Moasher turns it into a full project.

AI helps you build the project, analyze its data, and prepare the reports and deliverables that go with it

Describe your idea, and Moasher turns it into a full project.

Project and portfolio management. All your projects in one view.

Manage projects, programs and portfolios, and track progress, tasks, resources and cost from one place

Project and portfolio management. All your projects in one view.

Everything you need to know about your project, in one place.

Follow project KPIs, phases, delivery and blockers through a clear view of where things actually stand.

Everything you need to know about your project, in one place.

See Moasher Projects in action.

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Advanced capabilities

Built to cover the details too.

Extra capabilities that make a real difference — from multi-strategy planning to secure in-Kingdom hosting.

01

Multiple strategies

Run several strategic plans side by side, such as a 2025 and a 2026 plan during a transition.

02

Cross-department KPIs

A single KPI several departments contribute to.

03

Permission-based dashboards

Tailored dashboards that only surface for the right roles.

04

Budget and cost tracking

Watch spend alongside execution progress.

05

Integrations

Active Directory, SAP, Excel, Slack and Microsoft Teams.

06

Framework support

Built-in support for PMI and the Balanced Scorecard.

07

Data hosted inside the Kingdom

An isolated cloud environment hosted inside Saudi Arabia.

Integrations

Connect to the tools you already use.

Moasher fits into your existing systems instead of replacing them.

Active DirectoryActive Directory
SAPSAP
Google WorkspaceGoogle Workspace
ExcelExcel
Microsoft TeamsMicrosoft Teams
SlackSlack
Moasher

From vision to impact. Start now.

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موشِّر - إدارة ومراقبة الخطة الاستراتيجية | Moasher - Strategic Plan Management